Why videos don't do well

Here’s a breakdown of why your personal development videos might not be doing well on YouTube and TikTok, and what you can do to improve views:


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🚨 Top 5 Reasons Your Videos May Not Be Performing

1. Weak Hook in the First 3 Seconds

People scroll fast. If your intro isn’t attention-grabbing, they scroll past.

Example of weak: “Hi, today I want to talk about…”

Example of strong: “Most people will die without reaching their potential — here’s why.”



2. Lack of Specific Value

General motivation is saturated. Instead of just saying “believe in yourself,” give actionable advice.

✅ Better: “Do this 10-second mindset shift to stop procrastinating.”



3. No Clear Niche or Style

Are you targeting young men? Entrepreneurs? Women in university?

A confused audience never builds — people need to know what your channel is about.



4. Bad Thumbnails or Captions

On YouTube, thumbnails + titles are 80% of the game.

On TikTok, bold on-screen text in the first 1–2 seconds helps stop the scroll.



5. No Emotional Trigger

People act on emotion. Are your videos inspiring, painful, shocking, relatable, or empowering?

💡 You need to either touch pain or offer transformation.





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✅ How to Improve Views (Action Plan)

1. Nail Your Hook (First 3 Seconds)

Ask a painful or bold question:

“Why are most people broke even after working 40 years?”

“Here’s why your mindset is secretly destroying your future.”



2. Make Shorter, High-Impact Videos

TikTok & YouTube Shorts: aim for 15–30 seconds.

Make one point. Not 3–5 tips. One powerful shift or idea.


3. Use Bold On-Screen Text

First 3 seconds: Huge, clear, bold.

“The harsh truth about laziness”

“This mindset keeps you poor”



4. Show Your Face & Emotion

People connect with faces and energy.

Smile, raise your eyebrows, or look serious — but show emotion.


5. Study What Works

Study viral creators in your niche (Simon Sinek, Prince Ea, Jay Shetty, or younger TikTok creators).

Ask: What did they say in the first 3 seconds? What text is on screen? What music? What edits?


6. Title & Hashtag Strategy

YouTube: Use titles like “Before You Waste Another Year…” or “This Video Changed My Life…”

TikTok: Use trending sounds, and hashtags like #selfimprovement #mindsetshift #wakeupcall


7. Post Often, Test Often

Post 3–5 short videos per week.

Change hooks, formats, or topics until something sticks — then double down on what works.



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🧠 Bonus: Viral Structure Template

Try using this format:

> Hook (Big problem or truth)
Story/Fact/Explanation
Emotional Trigger
Call to Action (Follow me for mindset growth / Share this with someone)

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