preparation Facebook group can be a smart move if it’s used strategically.

 

a preparation Facebook group can be a smart move if it’s used strategically.

Here’s why it can work well:

  • Builds trust before pitching – Instead of sending people straight into a sales-heavy group, your prep group can warm them up with value-based posts, stories, and social proof so they’re more open when they see the product or opportunity.

  • Filters the serious ones – People who stay engaged in your prep group are showing interest. The ones who don’t engage are probably not worth moving forward.

  • Educates before selling – If your product or opportunity needs some understanding before it “clicks,” a prep group lets you explain the problem and hint at the solution without the hard sell.

  • Boosts conversions later – Warm prospects convert much better than cold ones.

However, you need to watch out for two possible downsides:

  1. Extra step = drop-off risk – The more steps you add, the more people can lose interest before getting to your main groups. You need to keep the prep stage short and exciting.

  2. Content overlap – If your prep group looks too much like your main groups, it can feel redundant. Each stage should have a unique purpose.

💡 Best practice:

  • Make the prep group short-term and high-energy (e.g., a 3–7 day “value challenge” or “mini-coaching” format).

  • Use it to create curiosity, urgency, and belief.

  • Then funnel people quickly into the right group — Product group if they’re more interested in the solution, Opportunity group if they’re more interested in income.

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