When to teach what network marketing is. Teach network marketing in the Opportunity group

 

👌 this is one of the most important strategic decisions in your process. Let’s break it down clearly:

1. What most amateurs do (and why it fails):

• They explain network marketing upfront.

• The problem: as soon as you say "network marketing / MLM," people’s pre-programmed objections come up ("oh, pyramid scheme, scam, not for me"). They reject it before even seeing the real value and modern approach you use.

2. What professionals do (the better path):

• They focus on benefits, lifestyle, and outcomes first.

• They attract with curiosity (energy, health, freedom, time, money, self-development).

• Once a prospect is open and curious, then you educate them about the model in context of your system (e.g., duplication, residual income, low overhead, team leverage).

3. Where to teach:

• Preparation group (your hub):

  • Share lifestyle, stories, testimonials, value posts (nutrition, energy, freedompreneurship, etc.).

  • Build trust and credibility.

  • Light education is fine (personal growth, business mindset, creating leveraged income). But don’t label it MLM/network marketing.

• Business opportunity presentation:

  • This is the place where you actually explain how it works.

  • By now, they’re already curious and more open, because they trust you and want what you have.

  • Here is where you say “This is network marketing, but done the right way.”

  • Then you show how your system + team + mentorship makes it different and achievable.

4. Separate education group?

Not needed. Too many steps = too much friction.
Instead:

• Use your preparation group to warm them up.

• Use your opportunity group/presentation to teach the business model in a way that excites them, not scares them.

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✅ Best advice:
Do not teach “what network marketing is” in your preparation group. Use that group to create curiosity, credibility, and trust. Only explain the model inside the opportunity presentation, where you control the narrative and show the advantages.

Here’s the best structure for your opportunity group:

🎯 The Opportunity Group Should Contain:

1. The Business Presentation

   • Short, clear, professional.

   • Focus on results (freedom, income, lifestyle, health).

   • Simple explanation of your system.

2. Explanation of What Network Marketing Is

   • Yes, include it — but only after they’ve seen the benefits and presentation.

   • Frame it in your favor:

     • “This model is called network marketing. It’s simply a way to use word-of-mouth instead of expensive advertising. That means more money goes into people’s pockets instead of big corporations.”

     • Show why it’s smart, modern, and legitimate.

3. Proof + Social Validation

   • Success stories, testimonials, short lifestyle videos.

   • Evidence that real people are winning with this model.

4. Simple Call-to-Action

   • “Message me to get started.”

   • “Join my team today.”

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❌ What NOT to do:

• Don’t make the group a training on MLM. (That comes later, after they join.)

• Don’t overload with long explanations upfront — people will lose interest.

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✅ Best Practice Flow:

1. Preparation group → build curiosity, credibility, lifestyle attraction.

2. Opportunity group → show presentation → explain the model (in a smart, positive way) → provide proof → call to action.

3. Private chat → answer their questions → close them.

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