Jessie Lee Style — Go Pro Network Marketing Playbook

Jessie Lee Ward was a widely-followed Go Pro / Network Marketing leader and trainer; she taught a lot about daily social-media systems, simple duplication, and using short, repeatable scripts. (Sources: Eric Worre interview and several Go Pro/accelerator videos and tributes.) 

I won’t reproduce any copyrighted verbatim scripts owned by Jessie Lee that are longer than short excerpts. Instead I’ve created original, high-impact scripts and templates that capture her style, repeatability, and Go-Pro principles — ready to use, simple to duplicate, and legal to publish.

Below is the complete ebook content — title, table of contents, full chapters, original scripts, templates, checklists, and a 7-day challenge you can hand to your team.

Jessie Lee Style — Go Pro Network Marketing Playbook

Practical training, duplication-ready scripts and systems inspired by Jessie Lee & the Go Pro principles

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Cover / Title Page

Jessie Lee Style — Go Pro Network Marketing Playbook

Practical training, duplication-ready scripts and systems inspired by Jessie Lee Ward & Eric Worre’s Go Pro principles

Author: Rodney Manwaring (adapted for your team)

Date: September 2025

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Table of Contents

1. Foreword

2. About Jessie Lee & Go Pro principles (summary & sources)

3. Core mindsets and daily habits

4. The Foundation System — Simple, repeatable activities

5. Jessie-style social media system

6. Prospecting scripts (initial contact, warm invite, presentation invite)

7. Presentation scripts (group + one-on-one)

8. Follow-up and closing scripts

9. Objection-handling scripts

10. Duplication scripts for leaders & trainers

11. Onboarding and first 30 days plan for new distributors

12. 7-Day Recruiting Challenge (action plan)

13. Social post templates & swipe file (Facebook, Instagram, TikTok, WhatsApp)

14. Checklists & trackers (daily, weekly, monthly)

15. Resources & recommended watching

16. Appendix: sample calendar, metrics dashboard, phone / DM log

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1. Foreword

This playbook condenses tactics, mindset, and repeatable scripts inspired by Jessie Lee Ward’s public training (interviews, Go Pro appearances, accelerator workshops) and the Go Pro philosophy: keep things simple, teach small repeatable actions, and lead by example. Use this as an operational manual — copy the scripts word-for-word with your team, test them, measure results, and duplicate. 

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2. About Jessie Lee & Go Pro principles (short)

Jessie Lee Ward was a top earner and trainer in the network marketing world who emphasized daily social activity, clear scripts, and radical duplication. The Go Pro movement (Eric Worre) focuses on 7 professional skills and repeatable systems; Jessie Lee often blended those principles with heavy social media execution and direct, simple invites. (See Go Pro interviews and accelerator sessions for primary examples.) 

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3. Core mindsets and daily habits

Activity beats intensity: small consistent actions repeated daily scale.

Teach, don’t sell: educate prospects; ask to teach them more.

Obvious system = duplicable system: keep language and steps simple.

Lead by example: show your numbers publicly and hold the team to simple activity goals.

Daily habit checklist (minimum): 5 meaningful contacts, 2 social posts (value + invite), 20 minutes prospect research, 10 follow-ups, 1 training or livestream.

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4. The Foundation System — Simple, repeatable activities

Daily (30–90 minutes):

Morning: 15 minutes — post value + invite (video/text).

Midday: 20 minutes — outreach (5 new contacts + 10 follow-ups).

Evening: 15 minutes — training, duplication check, plan next day.

Weekly:

1 live training (30–60 min) or 2 recorded content drops.

Team check-ins: 1 group message + 1-on-1 call per new recruit in week 1.

Metric focus: People invited, presentations given, follow-ups, closes, and active team count.

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5. Jessie-style social media system (short)

Core idea: short, authentic content + consistent invite. Use stories, short reels, and direct messages. Content pillars: (1) Lifestyle evidence, (2) Teaching/Value, (3) Transformation stories, (4) Invitation.

Posting cadence sample:

Mon: Quick teaching clip (60–90s) + CTA “Want this? DM ‘Info’.”

Wed: Team highlight / testimonial + CTA to join training.

Fri: Live Q&A or behind-the-scenes invite.

Use repetition. Reuse the same 2 CTAs: DM “Info” / COMMENT “Want in” / SIGN UP link.

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6. Prospecting scripts — initial contact (original, duplicable)

These are short, friendly, non-pushy DM/cold outreach scripts.

A. Cold social DM — connection (text message / platform DM)

> Hi [Name], I came across your profile and loved [specific detail: e.g., your post about fitness / your business energy]. I help people build simple online income systems in their spare time — curious, would you be open to a short chat about how people are doing that now?

B. Warm DM — after like/comment

> Hey [Name], thanks for the love on my post! Quick Q: are you open to learning about ways some people build an online income alongside their job? No pressure — just a 5-10 min chat to share what’s working.

C. Straight value + invite (comment reply)

> Thanks for asking! I posted a short video on this and I’m doing a free training tonight at [time]. Want the link?

Guideline: keep messages under 40–60 words. Ask one question. Move to invite quickly.

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7. Presentation scripts (original)

Two presentation formats: Group video/Zoom and Short one-on-one call.

A. Group (5–12 minute core pitch structure)

1. Hook (30–60s) — personal pain + the promise.

2. Teach (3–4 min) — three quick points about the product/opportunity & lifestyle evidence.

3. Proof (1 min) — transformation story or numbers.

4. Invitation (30–60s) — “If you want to learn how to do this, join our 20-minute training on [date/time] — I’ll show step-by-step.”

5. CTA: Link or DM “Join” / “Info”.

B. One-on-One short call (8–12 min script)

1. Intro (30s) — thanks and confirm time: “Is now still good for 10 minutes?”

2. Discovery (1–2 min) — “What’s your main goal right now?” (listen)

3. Teach (4–5 min) — share 3 steps you’d take to reach that goal with product/opportunity.

4. Close (1–2 min) — “If you wanted to try this and have me show you the exact steps, would you like to start now or test it for 14 days?”

5. Next steps: immediate small commitment (watch launch video / attend training / try product).

Note: Use soft closes: ask for the next small step, not an immediate big commitment.

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8. Follow-up & closing scripts (original)

Follow-up is where most deals close. Keep it human and value-led.

A. 24-hour follow-up after presentation

> Hey [Name], did you get a chance to watch that quick training? Any questions? I can show you how to take the first small step.

B. Two-day soft follow-up (if no reply)

> Hey [Name], quick check — thinking about what we talked about. What would make sense for you next — a short demo or a trial?

C. Closing for hesitant prospect

> I get that this is new. What if we do this: try it for 14 days, I’ll support you every step — if you don’t like it we’ll pause. Want to give it a shot and see results?

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9. Objection-handling (original)

Structure: Acknowledge — Ask — Offer a small next step.

1. “I don’t have time.”

A: “I hear you — time is precious. Quick Q: if you had an extra 3–5 hours a week and it paid you extra cash, would that be worth exploring? I can show you a 20-minute plan that fits around your schedule.”

2. “I don’t want to bother my friends.”

A: “Totally. Most people start by building online and using value posts; you don’t have to do hard pitches to friends. Want to see how to start with content instead?”

3. “I’ve tried before.”

A: “I respect that — can I ask what didn’t work last time? (listen) — Based on that, here are 2 small differences we do now that solve that exact problem…”

4. “It’s a pyramid / not legit.”

A: “Good question. This is direct-sales/entrepreneurship, not a get-rich scheme. Ask for the product details, refund policy, and compliance. If you want, I’ll show you the legal info and how we build customers first.”

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10. Duplication scripts for leaders & trainers (original)

Teach team leaders to do the same short scripts. Example team message to train duplication:

> Team — repeat after me: 1) Post value Monday, 2) DM 5 people Tuesday, 3) Invite to Friday training. Post proof of activity in the group by 8pm. If you do those 3 things for 7 days, you’ll see traction. Reply “I’ll do it” and I’ll support you step-by-step.

Use the “copy/paste” leader messages so new partners can use the same voice.

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11. Onboarding & first 30 days plan for new distributors

Week 1 — Foundation

Day 1: Welcome call + watch 20-minute intro training.

Day 2–3: Post your first value post + reach out to 5 people.

Day 4: Join team group training.

Day 5–7: Follow up with contacts, invite to next training.

Week 2 — Scale

Do daily social activity, 2 content pieces, and 5 DMs per day.

Attend 2 live trainings.

Track metrics daily (contacts, invites, presentations).

Week 3–4 — Duplicate

Teach one new person to follow the Day 1 plan.

Create a personal testimonial or transformation post.

Plan your first 1-on-1 onboarding for new recruits.

Metrics to hit by day 30: 20 invites, 5 presentations, 1–2 closes (benchmarks vary by niche).

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12. 7-Day Recruiting Challenge (Action Plan — duplicate with team)

Goal: recruit 2–3 people or get 20 qualified prospects into your top training.

Daily tasks (each day for 7 days):

1. Post one short video (60–90s) teaching something. CTA: “DM INFO.”

2. DM 5 NEW people with the “warm DM” script.

3. Follow up with 10 older leads.

4. Host or invite to a short 20-minute training on day 7.

5. At end of day: share activity screenshot and wins in team group.

Use the closing scripts on day 5–7. Celebrate every small win publicly.

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13. Social post templates & swipe file (original)

A. Short teaching post (text)

> “3 things that changed my results: 1) Post daily, 2) invite simply, 3) teach like a friend. Want my 7-day plan? DM ‘Plan’ and I’ll send it.”

B. Short video hook

> “Want to know how I got my first 10 customers in 30 days? — I’ll show you the 3 steps that worked. DM ‘Info’.”

C. Testimonial post

> “[First name] just got their first sale and this is their note: ‘___’ — If you want the exact system we used, comment ‘Tell me’ and I’ll send the training link.”

D. WhatsApp broadcast template

> “Hey! Quick: I’m running a free 20-minute training on [date/time] showing simple steps to make extra income online. Want the link?”

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14. Checklists & trackers

Daily activity tracker (copy for each team member):

Posts: __/2

New DMs: __/5

Follow-ups: __/10

Presentations: __/

Recruits: __/

Weekly leader dashboard:

New prospects invited

Presentations delivered

New signups

Active team members

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15. Resources & recommended watching (select)

Eric Worre — Go Pro: 7 Steps to Becoming a Network Marketing Professional (book & trainings). 

Eric Worre — Go Pro with Eric Worre: Top Earner — Jessie Lee Ward (interview). 

Jessie Lee Ward — Go Pro Accelerator trainings & bootcamps (search Go Pro Accelerator + Jessie Lee). 

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16. Appendix — Sample weekly calendar (copyable)

Mon: 07:00 value post; 12:00 DM 5; 19:00 team training

Tue: 07:00 short live 10min; 12:00 DM 5; evening follow-ups

Wed: repeat + team check-ins

Thu: create testimonial post + DM 5

Fri: invite to weekend live (main training)

Sat: host live; post recap

Sun: rest & plan next week

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Final notes on ethics & legalities

Always follow your company’s compliance rules when posting product claims or income claims.

Encourage honest testimonials and full disclosure (product refunds, terms).

Train your team to be transparent about results and to avoid unrealistic promises.

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Quick-start one-page checklist (copy to print)

1. Post 1 piece of value each day.

2. DM 5 new people each day with the warm invite.

3. Follow up with 10 leads daily.

4. Host at least 1 live training every 7 days.

5. Train 1 new person to duplicate the same three daily tasks.

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Closing & Next Steps

If you want, I can:

Turn this into a formatted PDF ebook with cover, clickable TOC, and visual layout for immediate distribution.

Produce a WhatsApp-friendly version (shorter messages + images) for your Health Powa team.

Create a week-by-week training PowerPoint for team meetings.