Both groups can be valuable markets, but the strategy is different

 


Here’s the truth: both groups can be valuable markets, but the strategy is different. Let’s break it down:

🔹 Selling to Upper Middle Class & Rich People

Pros:

  • They can afford the products easily.

  • They’re often more health-conscious and already buy supplements.

  • Easier to sell premium value (quality, results, lifestyle).

  • They may join for the business opportunity to diversify income, not because they’re desperate.

Cons:

  • They have options (many other health products).

  • You must differentiate Herbalife and you as the distributor.

  • They may not be motivated to push hard in the business if money isn’t a need.

🔹 Selling to People Who Struggle Financially

Pros:

  • They are often highly motivated to earn extra income.

  • They can relate to your story of creating freedom and opportunity.

  • If they see results (health + financial), they become passionate ambassadors.

Cons:

  • They may struggle to afford the products at first.

  • Retention can be an issue (if they can’t maintain monthly purchases).

  • Some may expect quick money and get discouraged if results take time.

✅ Best Approach

Don’t limit yourself to one group. Here’s the balance:

  1. For the wealthy/upper middle class → Position Herbalife as a premium health & lifestyle solution (energy, wellness, image, performance).

  2. For those struggling financially → Position Herbalife as a path to extra income + health improvement, but guide them with realistic expectations and low entry steps.

👉 The sweet spot is to focus on people with the right mindset, not just money. Look for those who:

  • Care about their health, or

  • Want more freedom, or

  • Are open to growth and business.

💡 In short: It’s not only about their bank account—it’s about their desire + commitment.

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